Project: Self-branding Logo

Requirements:

For this project, I needed to create a logo for my personal portfolio. It needed to mean something to me and be something that represented who I was as a designer.

Process:

I started by making a word web and trying to describe who I was. From there I created these sketches.

Some words that described my brand from my word web were organized, clean, and bold. I wanted to keep things simple and organized so I stayed with geometric shapes. Eventually, I chose the circles because they were more fun and interesting than squares or some of my other designs. I also received feedback from roommates before I started on my designs in Illustrator.

I chose from my top designs and played around with my colors for my logo draft. I chose red, black, and white for the colors because I feel like they are a classic and bold color combination and that’s how I think of myself as a designer as well. Red is also my favorite color so I have more connection with it personally.

Here is my final product. After receiving some feedback on the class Facebook page, I decided to play around with the color placement some more and limit myself to two of the three colors. I got some more feedback from a roommate and continued to narrow down what design I actually liked. I then added my brand title. After adding that, I knew I liked this design best.

Problems:

Because my design was simple, I feel like I didn’t have too many problems as far as creating the logo. However, I did have trouble working with my color scheme, especially when I wanted to use white because I needed to use a stroke which I didn’t want to do for a logo. I also didn’t want the red to be overwhelming. Narrowing it down to only black and red helped a lot.

Below are the different variations and a mockup of my brand.

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